The LIFT initative
This is not just a training program — it is a bridge.
A LIFT into the market.
The mission is simple:
To connect emerging creatives with real artists, real projects, and real opportunities through the Deploy Underground Network.
Through LIFT, young creatives will:
• Gain hands-on production experience
• Work directly with artists and cultural projects
• Build professional credits on published creative works
• Expand their portfolios with meaningful collaborations
• Develop industry relationships in a supportive environment
Alban
Alban, known as “Ban,” is the creative lead behind a rising collective of young video makers pushing raw, instinct-driven storytelling.
With a sharp eye for visuals and a natural sense of rhythm, he guides projects from feeling to final frame—turning music into immersive visual experiences.
Grounded, collaborative, and quietly driven, Ban represents a new generation of creators building their voice through movement, energy, and authenticity.
Producer 
The Street Crew
Under streetlights and low hum energy, Ban and his crew move as one—turning sound into story and moments into visuals.
Part of the Lift Initiative, they create music videos that feel raw, instinctive, and real.
Production Team